Partner tiers explained: what Elite, Diamond, Platinum and Gold do and don't tell you

HubSpot’s Solutions Partner Program has four tiers: Gold, Platinum, Diamond and Elite. Buyers often read the badge as a skill level. It is better read as a measure of how much HubSpot business a partner brings in and looks after.

How a partner earns a tier

Partners earn points for the monthly recurring revenue (MRR) they work on. Per $100 of MRR, HubSpot awards 5 points for revenue the partner sourced, 3 for revenue it assisted, and 1 for revenue it manages. Customers in HubSpot’s growth markets count double.

Each tier needs a minimum number of sourced points and of total points. For the period that ends on 15 January 2027 the thresholds are:

Diamond and Elite partners must also keep an average gross revenue retention of at least 75% and 80% over the trailing 12 months. Tiers are reviewed on 15 January and 15 July, and at least one person at the partner must pass the partner certification exam once every 25 months.

What a tier tells you

• How much HubSpot revenue the partner sells and services.
• At Diamond and Elite, that its customers tend to stay.
• That the partner is in good standing with HubSpot.

What a tier does not tell you

• Whether the partner has ever connected SAP, NetSuite or Dynamics to HubSpot.
• Whether it has moved a Salesforce org of your size.
• Whether it has set up Breeze agents for a live customer.
• Whether it works in your language, region and industry.

A Gold partner that has built five SAP integrations may suit an SAP project better than an Elite partner that has built none. That is why hsped files partners by evidence for each capability, not by tier.

How to use tiers when you choose

Treat the tier as a signal of size and stability. Then ask for proof of the specific work you need: a case study naming the systems, an app on the marketplace, a recorded talk, or a reference you can call.